THE MARKETING DR

Meta Ads that turn attention into opportunity.

We help businesses grow through strategic Meta advertising, combining audience research, creative testing and ongoing campaign optimisation to help generate qualified leads and sales.

Whether you’re looking to reach new customers or scale campaigns that are already working, we build an advertising strategy around your business goals.

Ready to grow? Book a free discovery call.

The Marketing Dr purple megaphone and marketing illustration

FOR THE LOCAL BUSINESSES WITH BIG AMBITIONS / TRADES · FITNESS · FOOD · BEAUTY & MORE

FOR THE LOCAL BUSINESSES WITH BIG AMBITIONS / TRADES · FITNESS · FOOD · BEAUTY & MORE

01 / WHAT WE DO

Less guesswork. More purpose.

Social media management

A professional, active and consistent presence. Monthly content calendars, captions, hashtags, scheduling and publishing for Instagram and Facebook, with profile optimisation and clear performance reports.

Short-form video & Reels

Turn client-supplied footage into content worth watching. Service showcases, educational videos and FAQs, with strong hooks, subtitles and clear calls to action. Before-and-after content only where appropriate and consented.

Content strategy & planning

A plan built around your services, audience and goals. Content pillars, campaign ideas, competitor reviews and seasonal promotions, refined with recommendations based on performance.

Profile optimisation & audits

Not ready for monthly management? Start with a one-off review of your bio, highlights, pinned posts and booking journey. Get a competitor comparison and a prioritised action plan. Quoted separately.

Meta Ads management

Reach beyond your existing following with paid advertising on Facebook and Instagram. Campaign setup, audience research, creative testing and ongoing optimisation, with management packages from £750 per month. Ad spend is separate.

02 / YOUR MONTHLY PRESCRIPTION

The right dose of social.

Clear monthly packages. Consistent content. Choose the level of support that fits your business.

Social Starter

£399/mo

For smaller businesses that need consistency.

8 posts per month

Captions and scheduling

One social platform

Monthly content calendar

Basic performance report

Social Starter

£399/mo

For smaller businesses that need consistency.

8 posts per month

Captions and scheduling

One social platform

Monthly content calendar

Basic performance report

Social Growth · Recommended

£749/mo

For established businesses wanting stronger content and visibility.

12 posts + 4 edited Reels per month

Instagram and Facebook publishing

Content strategy and monthly planning

Captions, scheduling and limited community management

Monthly performance report

Social Growth · Recommended

£749/mo

For established businesses wanting stronger content and visibility.

12 posts + 4 edited Reels per month

Instagram and Facebook publishing

Content strategy and monthly planning

Captions, scheduling and limited community management

Monthly performance report

Social Authority

£1,199/mo

For businesses ready for a more intensive content presence.

16 posts + 8 edited Reels per month

Up to 3 agreed platforms

Monthly strategy review

Limited community management

Monthly reporting and recommendations

Social Authority

£1,199/mo

For businesses ready for a more intensive content presence.

16 posts + 8 edited Reels per month

Up to 3 agreed platforms

Monthly strategy review

Limited community management

Monthly reporting and recommendations

Reels are edited from client-supplied footage. Platform choices and the scope of community management are agreed before work begins. One-off audits are available separately.

03 / PAID ADVERTISING

Our Meta Ads Management Packages

Whether you’re looking to reach new customers or scale campaigns that are already working, we build an advertising strategy around your business goals.

01 · ENTRY

Launch

£750 / month

For businesses ready to start advertising strategically.

What’s included

  • Meta Ads account audit and campaign setup

  • 1–2 active campaigns

  • Up to 4 ad creatives or variations per month

  • Audience research and targeting

  • Conversion tracking review

  • Weekly campaign optimisation

  • Monthly performance report

  • Monthly strategy call

Suggested monthly ad spend

£1,000–£2,000+

Paid separately by the client directly to Meta.

01 · ENTRY

Launch

£750 / month

For businesses ready to start advertising strategically.

What’s included

  • Meta Ads account audit and campaign setup

  • 1–2 active campaigns

  • Up to 4 ad creatives or variations per month

  • Audience research and targeting

  • Conversion tracking review

  • Weekly campaign optimisation

  • Monthly performance report

  • Monthly strategy call

Suggested monthly ad spend

£1,000–£2,000+

Paid separately by the client directly to Meta.

02 · MOST POPULAR

Growth

£1,250 / month

For businesses looking to generate a more consistent flow of leads and sales.

What’s included

  • Everything in Launch

  • Up to 3 active campaigns

  • Up to 8 ad creatives or variations per month

  • Competitor and audience research

  • Prospecting and retargeting strategy

  • Creative testing and campaign experiments

  • Conversion tracking review

  • Weekly optimisation and performance updates

  • Monthly strategy and scaling call

Suggested monthly ad spend

£2,000–£5,000+

Paid separately by the client directly to Meta.

02 · MOST POPULAR

Growth

£1,250 / month

For businesses looking to generate a more consistent flow of leads and sales.

What’s included

  • Everything in Launch

  • Up to 3 active campaigns

  • Up to 8 ad creatives or variations per month

  • Competitor and audience research

  • Prospecting and retargeting strategy

  • Creative testing and campaign experiments

  • Conversion tracking review

  • Weekly optimisation and performance updates

  • Monthly strategy and scaling call

Suggested monthly ad spend

£2,000–£5,000+

Paid separately by the client directly to Meta.

03 · PREMIUM

Scale

£2,000 / month

For established businesses looking to scale their advertising.

What’s included

  • Everything in Growth

  • Up to 5 active campaigns

  • Up to 12 ad creatives or variations per month

  • Advanced audience segmentation and testing

  • Full-funnel advertising strategy

  • Creative testing and scaling plan

  • Landing page and conversion journey recommendations

  • Weekly performance reviews

  • Monthly strategy meeting

  • Competitor and offer analysis

  • Priority communication

Suggested monthly ad spend

£5,000–£10,000+

Paid separately by the client directly to Meta.

03 · PREMIUM

Scale

£2,000 / month

For established businesses looking to scale their advertising.

What’s included

  • Everything in Growth

  • Up to 5 active campaigns

  • Up to 12 ad creatives or variations per month

  • Advanced audience segmentation and testing

  • Full-funnel advertising strategy

  • Creative testing and scaling plan

  • Landing page and conversion journey recommendations

  • Weekly performance reviews

  • Monthly strategy meeting

  • Competitor and offer analysis

  • Priority communication

Suggested monthly ad spend

£5,000–£10,000+

Paid separately by the client directly to Meta.

One-off setup fee — £350

A mandatory initial fee covering onboarding, account review, campaign planning and initial advertising setup. The precise scope will be agreed before work begins.

All package prices are management fees. Advertising spend is separate and is paid directly by the client to Meta through their own advertising account. The Marketing Dr is not currently VAT registered, and VAT is not charged on the prices shown.

04 / OUR PROCESS

How We Work

01. Discovery

We learn about your business, offer, target audience and growth objectives.

02. Strategy

We develop a campaign plan based on your goals, budget and audience.

03. Launch

We set up and launch your agreed campaigns, subject to access, tracking and creative requirements.

04. Optimisation

We monitor performance, test opportunities and make adjustments based on the data available.

05. Reporting

We review campaign performance and identify opportunities for improvement.

A Straightforward Approach to Growth

We believe effective advertising starts with understanding your business, not simply spending more money.

Our focus is on thoughtful strategy, informed optimisation and transparent communication, with decisions guided by campaign data and your commercial objectives.

Service Terms

Our Meta Ads management services begin with a minimum initial commitment of three months. After the initial term, services continue on a rolling monthly basis and either party may terminate with 30 days’ written notice, subject to the signed service agreement.

A one-off setup fee of £350 applies to new clients and is payable separately from the monthly management fee.

Advertising spend is not included in our fees. Clients fund their own Meta advertising accounts directly. Additional services, including filming, extensive video editing, landing page development and work outside the agreed package, may incur additional charges with prior agreement.

We do not guarantee a particular number of leads, sales, cost per lead or return on advertising spend. Results depend on multiple factors, including the offer, market, creative, website and advertising budget.

05 / LET’S TALK

Your next chapter starts with a conversation.

For enquiries and consultations, contact us using the details below or book a free discovery call. The Marketing Dr is a remote-first business serving clients online.

Prefer to talk it through?

Book a free discovery call to discuss your goals. Choose an available time on our Google booking page, or send us an enquiry using the form below.

© 2026 The Marketing Dr

A healthier approach to marketing.

A healthier approach to marketing.